Jul'19 - Present
Design Systems
Design systems are the single source of truth that unify design, development, and brand expression across products.They bring speed, consistency, and scalability,
Design System
Case Study
your design partner
your design partner
Overview
Building Design Systems for Scale, Speed & Expression
Why Design Systems Matter Today?
Design systems are no longer just style guides they are living ecosystems that bring consistency, speed, and clarity across design and engineering teams. By standardizing components, patterns, and principles, design systems reduce redundancy, accelerate design-to-dev handoff, and strengthen brand identity across platforms.
Journey
My Journey with Design Systems
Over the last few years, I’ve had the opportunity to design and implement multiple systems from LBB’s Design System to HikeLand and Vibe, and most recently for Rush and Bingo Champions. Each system solved unique challenges: improving dev velocity, strengthening brand expression, and scaling across large product ecosystems.
Design System
Design System
LBB: App & Web Experiences
At LBB, the challenge was designing a system that could support a content-first discovery platform and a commerce-driven marketplace. We built a modular DLS that allowed new features to be added quickly, while ensuring the design team could move fast without reinventing components each time.
The challenge was to make something that could scale for not just Mobile App but also for Web & Desktop App experience as well. Building each system required first gathering of the information in each of those modules & then taking it apart to see what we can continue to use vs what we need to rethink & build from scratch.
Design System
Design System
HikeLand: Privacy, Play & Identity
For HikeLand, the design system went beyond UI. It had to enable avatars (HikeMojis), chat flows, and multiplayer games, all under a privacy-first philosophy. We created a component-driven DLS that supported expressive identities while keeping privacy controls clear and accessible.
Design System
Design System
Vibe: Expressiveness at Scale
For HikeLand, the design system went beyond UI. It had to enable avatars (HikeMojis), chat flows, and multiplayer games, all under a privacy-first philosophy. We created a component-driven DLS that supported expressive identities while keeping privacy controls clear and accessible.
Design System
Design System
Rush: Gaming at Scale
Rush required a DLS that could balance trust with thrill. We created a gaming-first system with scalable UI components for tournaments, lobbies, and wallets, all optimized for speed. A unique part of this was building logo systems for each game under the Rush universe, keeping individuality while maintaining cohesion.
Design System
Design System
Bingo Champions: From Free-to-Pay Trust
Bingo Champions needed a style guide that could evolve into a full DLS. The focus here was on trust, accessibility, and clarity. We created typography, color, and component standards that ensured transparency in onboarding, deposits, and gameplay — reducing friction between design and dev handoff.
Logo System
Logo System
Beyond Style: The Logo Systems
The visual identity work for Rush went deeper than just individual game logos it started with a refresh of the Rush brand logo itself. We reimagined the logo to be more modern, scalable, and flexible across digital contexts, from the app splash screen to in-game assets.
Building on this foundation, we created a Logo Design Language System (DLS) that allowed every new game within the Rush universe to follow a consistent, systemized structure while still retaining its own unique character. This approach drastically reduced design turnaround time, gave developers reusable templates for integration, and provided the marketing team with a toolkit they could confidently use across campaigns, creatives, and user acquisition assets.
By evolving the Rush logo into a system rather than a static mark, we ensured that identity stayed consistent while scaling effortlessly with the brand’s growth.
Impact
Impact
Speeding Up Design-to-Dev
Across projects, these systems resulted in a 30–40% improvement in design-to-dev velocity, reduced QA cycles, and enabled teams to ship new features faster without sacrificing quality. By reducing ambiguity, developers could focus on logic while designers focused on experience.
Collaboration & Adoption
A design system is only successful if it’s adopted across teams. We ensured this by documenting patterns, conducting handoff workshops with developers, and embedding DLS into Figma + code libraries. This way, adoption wasn’t optional
it became the natural way to work.
Conclusion
Conclusion
Lessons Learned Along the Way
From content platforms (LBB) to social ecosystems (HikeLand, Vibe) to real-money gaming universes (Rush, Bingo Champions), design systems have been the backbone of scaling consistency, speed, and identity.
Each system solved different problems but shared one common goal: making design and development faster, more reliable, and more expressive. With AI set to transform how these systems evolve, the next wave of DLS work will be even more dynamic, adaptive, and impactful.
One challenge in building multiple systems has been finding the right balance: too rigid, and creativity suffers; too loose, and chaos emerges. Each system from LBB’s structured marketplace to Vibe’s expressive avatars required tuning this balance uniquely.
Don’t build a DLS because it’s trendy build it because it solves a need.
Adoption matters more than design purity.
Documentation and governance are as critical as components.
Every brand/product needs its own balance of structure and freedom.
More Works
(VK® — 02)
©2025
More Works
(VK® — 02)
©2025
Jul'19 - Present
Design Systems
Design systems are the single source of truth that unify design, development, and brand expression across products.They bring speed, consistency, and scalability,
Design System
Case Study
your design partner
your design partner
Overview
Building Design Systems for Scale, Speed & Expression
Why Design Systems Matter Today?
Design systems are no longer just style guides they are living ecosystems that bring consistency, speed, and clarity across design and engineering teams. By standardizing components, patterns, and principles, design systems reduce redundancy, accelerate design-to-dev handoff, and strengthen brand identity across platforms.
Journey
My Journey with Design Systems
Over the last few years, I’ve had the opportunity to design and implement multiple systems from LBB’s Design System to HikeLand and Vibe, and most recently for Rush and Bingo Champions. Each system solved unique challenges: improving dev velocity, strengthening brand expression, and scaling across large product ecosystems.
Design System
LBB: App & Web Experiences
At LBB, the challenge was designing a system that could support a content-first discovery platform and a commerce-driven marketplace. We built a modular DLS that allowed new features to be added quickly, while ensuring the design team could move fast without reinventing components each time.
The challenge was to make something that could scale for not just Mobile App but also for Web & Desktop App experience as well. Building each system required first gathering of the information in each of those modules & then taking it apart to see what we can continue to use vs what we need to rethink & build from scratch.
Design System
HikeLand: Privacy, Play & Identity
For HikeLand, the design system went beyond UI. It had to enable avatars (HikeMojis), chat flows, and multiplayer games, all under a privacy-first philosophy. We created a component-driven DLS that supported expressive identities while keeping privacy controls clear and accessible.
Design System
Vibe: Expressiveness at Scale
For HikeLand, the design system went beyond UI. It had to enable avatars (HikeMojis), chat flows, and multiplayer games, all under a privacy-first philosophy. We created a component-driven DLS that supported expressive identities while keeping privacy controls clear and accessible.
Design System
Rush: Gaming at Scale
Rush required a DLS that could balance trust with thrill. We created a gaming-first system with scalable UI components for tournaments, lobbies, and wallets, all optimized for speed. A unique part of this was building logo systems for each game under the Rush universe, keeping individuality while maintaining cohesion.
Design System
Bingo Champions: From Free-to-Pay Trust
Bingo Champions needed a style guide that could evolve into a full DLS. The focus here was on trust, accessibility, and clarity. We created typography, color, and component standards that ensured transparency in onboarding, deposits, and gameplay — reducing friction between design and dev handoff.
Logo System
Beyond Style: The Logo Systems
The visual identity work for Rush went deeper than just individual game logos it started with a refresh of the Rush brand logo itself. We reimagined the logo to be more modern, scalable, and flexible across digital contexts, from the app splash screen to in-game assets.
Building on this foundation, we created a Logo Design Language System (DLS) that allowed every new game within the Rush universe to follow a consistent, systemized structure while still retaining its own unique character. This approach drastically reduced design turnaround time, gave developers reusable templates for integration, and provided the marketing team with a toolkit they could confidently use across campaigns, creatives, and user acquisition assets.
By evolving the Rush logo into a system rather than a static mark, we ensured that identity stayed consistent while scaling effortlessly with the brand’s growth.
Impact
Speeding Up Design-to-Dev
Across projects, these systems resulted in a 30–40% improvement in design-to-dev velocity, reduced QA cycles, and enabled teams to ship new features faster without sacrificing quality. By reducing ambiguity, developers could focus on logic while designers focused on experience.
Collaboration & Adoption
A design system is only successful if it’s adopted across teams. We ensured this by documenting patterns, conducting handoff workshops with developers, and embedding DLS into Figma + code libraries. This way, adoption wasn’t optional
it became the natural way to work.
Conclusion
Lessons Learned Along the Way
From content platforms (LBB) to social ecosystems (HikeLand, Vibe) to real-money gaming universes (Rush, Bingo Champions), design systems have been the backbone of scaling consistency, speed, and identity.
Each system solved different problems but shared one common goal: making design and development faster, more reliable, and more expressive. With AI set to transform how these systems evolve, the next wave of DLS work will be even more dynamic, adaptive, and impactful.
One challenge in building multiple systems has been finding the right balance: too rigid, and creativity suffers; too loose, and chaos emerges. Each system from LBB’s structured marketplace to Vibe’s expressive avatars required tuning this balance uniquely.
Don’t build a DLS because it’s trendy build it because it solves a need.
Adoption matters more than design purity.
Documentation and governance are as critical as components.
Every brand/product needs its own balance of structure and freedom.
More Works
©2025
Jul'19 - Present
Design Systems
Design systems are the single source of truth that unify design, development, and brand expression across products.They bring speed, consistency, and scalability,
Design System
Case Study
your design partner
your design partner
Overview
Building Design Systems for Scale, Speed & Expression
Why Design Systems Matter Today?
Design systems are no longer just style guides they are living ecosystems that bring consistency, speed, and clarity across design and engineering teams. By standardizing components, patterns, and principles, design systems reduce redundancy, accelerate design-to-dev handoff, and strengthen brand identity across platforms.
Journey
My Journey with Design Systems
Over the last few years, I’ve had the opportunity to design and implement multiple systems from LBB’s Design System to HikeLand and Vibe, and most recently for Rush and Bingo Champions. Each system solved unique challenges: improving dev velocity, strengthening brand expression, and scaling across large product ecosystems.
Design System
LBB: App & Web Experiences
At LBB, the challenge was designing a system that could support a content-first discovery platform and a commerce-driven marketplace. We built a modular DLS that allowed new features to be added quickly, while ensuring the design team could move fast without reinventing components each time.
The challenge was to make something that could scale for not just Mobile App but also for Web & Desktop App experience as well. Building each system required first gathering of the information in each of those modules & then taking it apart to see what we can continue to use vs what we need to rethink & build from scratch.
Design System
HikeLand: Privacy, Play & Identity
For HikeLand, the design system went beyond UI. It had to enable avatars (HikeMojis), chat flows, and multiplayer games, all under a privacy-first philosophy. We created a component-driven DLS that supported expressive identities while keeping privacy controls clear and accessible.
Design System
Vibe: Expressiveness at Scale
For HikeLand, the design system went beyond UI. It had to enable avatars (HikeMojis), chat flows, and multiplayer games, all under a privacy-first philosophy. We created a component-driven DLS that supported expressive identities while keeping privacy controls clear and accessible.
Design System
Rush: Gaming at Scale
Rush required a DLS that could balance trust with thrill. We created a gaming-first system with scalable UI components for tournaments, lobbies, and wallets, all optimized for speed. A unique part of this was building logo systems for each game under the Rush universe, keeping individuality while maintaining cohesion.
Design System
Bingo Champions: From Free-to-Pay Trust
Bingo Champions needed a style guide that could evolve into a full DLS. The focus here was on trust, accessibility, and clarity. We created typography, color, and component standards that ensured transparency in onboarding, deposits, and gameplay — reducing friction between design and dev handoff.
Logo System
Beyond Style: The Logo Systems
The visual identity work for Rush went deeper than just individual game logos it started with a refresh of the Rush brand logo itself. We reimagined the logo to be more modern, scalable, and flexible across digital contexts, from the app splash screen to in-game assets.
Building on this foundation, we created a Logo Design Language System (DLS) that allowed every new game within the Rush universe to follow a consistent, systemized structure while still retaining its own unique character. This approach drastically reduced design turnaround time, gave developers reusable templates for integration, and provided the marketing team with a toolkit they could confidently use across campaigns, creatives, and user acquisition assets.
By evolving the Rush logo into a system rather than a static mark, we ensured that identity stayed consistent while scaling effortlessly with the brand’s growth.
Impact
Speeding Up Design-to-Dev
Across projects, these systems resulted in a 30–40% improvement in design-to-dev velocity, reduced QA cycles, and enabled teams to ship new features faster without sacrificing quality. By reducing ambiguity, developers could focus on logic while designers focused on experience.
Collaboration & Adoption
A design system is only successful if it’s adopted across teams. We ensured this by documenting patterns, conducting handoff workshops with developers, and embedding DLS into Figma + code libraries. This way, adoption wasn’t optional
it became the natural way to work.
Conclusion
Lessons Learned Along the Way
From content platforms (LBB) to social ecosystems (HikeLand, Vibe) to real-money gaming universes (Rush, Bingo Champions), design systems have been the backbone of scaling consistency, speed, and identity.
Each system solved different problems but shared one common goal: making design and development faster, more reliable, and more expressive. With AI set to transform how these systems evolve, the next wave of DLS work will be even more dynamic, adaptive, and impactful.
One challenge in building multiple systems has been finding the right balance: too rigid, and creativity suffers; too loose, and chaos emerges. Each system from LBB’s structured marketplace to Vibe’s expressive avatars required tuning this balance uniquely.
Don’t build a DLS because it’s trendy build it because it solves a need.
Adoption matters more than design purity.
Documentation and governance are as critical as components.
Every brand/product needs its own balance of structure and freedom.
More Works
(VK® — 02)
©2025